Artisan bread and pastries on a warm wooden counter at The Roastery
Est. San Francisco · Artisan Bakery & Grocer

Slow-fermented bread that tastes like time actually matters

We bake on New Montgomery with 72-hour cold fermentation, house-roasted coffee from single-origin beans, and a curated pantry of ingredients you'll actually want to cook with.

Scroll
Baker shaping sourdough loaves at The Roastery in San Francisco
72hr
cold fermentation
on every loaf
Our Story

We started baking because the bread in San Francisco wasn't good enough

The Roastery began as a conviction: that a neighborhood bakery should be a place where people actually want to linger. Not grab-and-go, but sit-down, slow-down. The kind of place where the smell of fresh sourdough pulls you in from the street.

Everything we bake uses naturally leavened starters we've cultivated over years, mixed with stone-milled flour from California mills, and fermented for a minimum of 72 hours. That's not a marketing choice — it's the only way to get the open crumb and complex flavor we're known for.

Our grocer side grew out of the same instinct: stock the pantry items we'd actually use at home. Small-batch olive oils, single-origin coffees we roast here, preserves from local fruit growers. If we wouldn't eat it ourselves, it doesn't make it onto our shelves.

Since 2016
serving the neighborhood
72hr+
fermentation minimum
100%
naturally leavened
What We Do

Three ways to experience The Roastery

From the oven to the counter to your pantry — every item carries the same standard we set for ourselves.

Freshly baked sourdough loaves with golden crust at The Roastery

The Bakery

Sourdough boules, croissants, focaccia, and seasonal pastries — all baked from scratch each morning using our house starter and California stone-milled flour. What sells out by noon is the good sign.

Freshly roasted coffee beans being poured at The Roastery

The Roastery

We roast small batches right here in the shop. Single-origin espressos, pour-over options that change with each harvest, and house-blend ground coffee you can take home. Freshness you can taste from day one.

Curated pantry goods including olive oil and preserves at The Roastery

The Pantry

A carefully edited selection of olive oils, vinegars, preserves, pasta, and spices — sourced from producers we know and trust. Everything we'd want to have in our own kitchen, arranged so you can find what you need.

Where It Comes From

Ingredients with names, not numbers

Every flour mill, every olive grove, every fruit preserve maker we work with is a person we've met. We visit the farms, taste the batches, and build relationships that let us source things most stores can't.

California stone-milled flour

From mills in the Central Valley that grind the same day it ships.

Seasonal, not catalog

Our menu changes with what's ripe and ready — that's how it should be.

Relationship-driven sourcing

We know the farmers by name and visit their land regularly.

Golden wheat fields in California's Central Valley Olive grove with harvest baskets
Small-batch fruit preserves in glass jars Fresh coffee cherries being harvested
"The sourdough here changed how I think about bread. I drove 40 minutes on a Sunday just to get a loaf — and I'd do it again."
A neighborhood regular
Mission District, San Francisco
Visit Us

Come say hello. Coffee's on us while you browse.

Address

199 New Montgomery St
San Francisco, CA 94105

Corner of New Montgomery & 2nd · Near Montgomery BART

Hours

Monday – Friday 7:00 AM – 3:00 PM
Saturday 7:00 AM – 4:00 PM
Sunday 8:00 AM – 3:00 PM

Get in Touch

Questions about catering, wholesale, or just want to say hi? We'd love to hear from you.

Is this your business?This is my business